Global 3D medical imaging devices market is expected to witness
lucrative growth over the forecast period owing to increasing prevalence of
cardiovascular and oncology diseases coupled with the rising geriatric
population base. Geriatric population is more prone to the aforementioned
complex diseases hence, they require continuous diagnosis and treatment, and
thus are expected to contribute towards the growth of the market.
The other factors responsible for the significant market growth
include rapidly rising use of 3D imaging in disease etiology owing to superior
imaging need and the growing acceptance of 3D imaging techniques among the
radiologists and surgeons. Furthermore, the benefits provided by 3D imaging
over 2D imaging have also contributed towards the growth of the market. The
benefits include instrumental manifestations such as transducers with the
magnetic sensors that cover the entire organ, which is not possible in case of
2D imaging. 3D imaging devices hence help in achieving better patient
throughput, rapid diagnosis, and treatment outcomes thus boosting the market.
On the contrary, the high capital investment and lack of reimbursements are the
key restraints for the market growth. Another factor that is expected to impede
the market growth is the emergence of the 4D imaging technology.
The market is
bifurcated on the basis of solutions and product types. On the basis of
solutions, the market is studied under 3D scanning, 3D rendering, and 3D
modeling. Amongst these, 3D rendering exhibited a major market share in 2014.
It is also expected to show high growth rate over the forecast period owing to
its efficient ray tracing algorithms for organ visualization. 3D Imaging market
on the basis of product type is divided into ultrasound, computed tomography,
angiography, and magnetic resonance imaging. Multi slice CT scan held a key
market position in 2014 owing to its geometric efficiency and low dose
schedules involved in scanning. MRI is further categorized into open,
functional, breast, neuro, obstetrics & gynecology, intra-operative, and
cardiac MRI. The high prevalence rate of breast cancer has led to the dominance
of breast MRI in 2014. The other reasons for MRI holding the largest market
share are hybrid imaging systems, portability, miniaturization of equipment,
and digitization of measurement values.
The major factors that
attributed towards the high share of North America include increased emphasis
of the physicians on radio diagnosis to detect the absolute pathological state
and derive required treatment. Additionally, growth in 3D medical imaging
market in North America had increased due to rise in government funding and
funds through private groups for the advancements in the techniques such as
angiography, neuro, and breast MRI involved in radio diagnosis.
The 3D medical imaging
devices market is expected to grow in developing economies such as China,
Japan, and India in the coming seven years due to growing collaborations of the
medical imaging companies with the health organizations and hospitals.
The market strategies
adopted by the key market players include collaboration with various diagnostic
organizations. The companies are also involved in the manufacture of medical
technology and imaging systems, which are ergonomic, mobile, inexpensive, and
energy-saving. The main focus of the players is on the development of the
techniques that deduce the absolute values rather than the average values
employed for the prediction of organ abnormalities in context to medical
imaging. Other strategies adopted by the companies comprise provision of low
maintenance and potentially safe medical imaging services.
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